Energy Probe

Lawrence Solomon is one of Canada's leading environmentalists. His book, The Conserver Solution (Doubleday), which popularized the Conserver Society concept in the late 1970s, became the manual for those interested in incorporating environmental factors into economic life.

Norm Rubin is Energy Probe's director of nuclear research and senior policy analyst, and a founder of Energy Probe Research Foundation in 1979. One of Canada's best-known environmentalists, he is a member of the Ontario Energy Board's Working Group on Electricity Demand-Side Management and Demand Reduction, the Ontario Power Authority's Conservation Business Stakeholder Advisory Group, and the Canadian Nuclear Safety Commission's Non-Governmental Organization Regulatory Advisory Committee.